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What Makes a Great Recommendation?

This is an overview on recommendations

Updated over 7 months ago

Your Recommendations are where your voice and expertise shine. This is the heart of your Experience — the places, tips, or advice you’re sharing to help someone else have a great time or get great results.

Here’s what separates a meh rec from a memorable one:


✅ A Great Recommendation Is…

1. Specific

“Get tacos” is vague.

Better: “Los Tacos No. 1 is my go-to in Chelsea Market — grab the adobada and eat it standing up like a local.”


2. Contextual

Give people the when or why that brings your recommendation to life.

Example:

“Go in the afternoon when it’s quiet. Perfect post-museum stop before dinner.”


3. Personal

Make it yours. Why do you love it?

Example:

“I always bring friends here when they visit — it’s my NYC flex that never fails.”


4. Actionable

Make sure your rec is usable. Include:

  • The name

  • What to order/see/do

  • When to go

  • Any pro tips


5. Audience-Aware (NEW!)

Every rec includes a “Who Is This Good For?” section — this helps personalize your guide even more.

Think about:

  • First-timers vs. locals

  • Families vs. couples vs. solo travelers

  • Budget travelers vs. splurge-worthy moments

Example:

Good For: First-time visitors looking for that classic NYC slice. Locals probably have their go-to already — but if you’re feeling nostalgic, it still hits.

Being honest about who it’s best for builds trust — and makes sure the right people get the right recs.


✍️ Sample Travel Rec

Section: Where to Eat

Recommendation Title: Joe’s Pizza – My Late-Night Staple

Description:

My NYC guilty pleasure. Best after midnight, especially if you’re coming from the West Village. Grab a plain slice — it’s all about that crust. Skip the line by going around back (locals’ trick). Cash only!

Who Is This Good For?

First-time visitors, anyone craving a classic slice. Locals probably already know it, but it still hits the spot late at night.


📸 Don’t Forget the Extras

To make your recommendations pop, always add a link and a photo when you can.

  • A link gives users easy access to the place or product you’re recommending.

  • A photo helps them picture the vibe — and builds trust.

People are visual. When your guide looks good, feels personal, and is easy to act on, it delivers the kind of experience they’ll rave about (and share).

👌 Pro Tip

Write like you’re texting a friend. Be warm, real, and helpful — that’s what makes your guide feel human, not generic.

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